Infusionsoft – The Ultimate Marketing Automation Software For Small Businesses

Infusionsoft is all-in-one marketing software designed mainly for small businesses, to enable them conquer the top three challenges of growing a business i.e. generating more lead, generating more repeat sales, and generating more income without more labour cost. Infusionsoft combines CRM, email marketing, complete ecommerce suite and more to achieve these.

At the heart of Infusionsoft lies an extremely robust contact management system. If you value solid relationships with your prospects and customers, then you should be storing their information in a secure, reliable database system. With Infusionsoft, you can access, analyze, slice & dice your customer information. The end result is better marketing and better customer communication. The Email Deliverability Assurance program in Infusionsoft ensures that your emails cut right through spam filters, bypassing the junk mail folders, and head straight to the recipient’s Inbox. Infusionsoft also includes full calendaring and task capabilities, which enable users manage their projects effectively.

Users are able to execute email, voice broadcast and fax within Infusionsoft after importing lists into the system. Furthermore users can extract lists for direct mail, call center, and/or other external vendors. The CRM features of Infusionsoft enable users to handle telemarketing quite easily. The system has an email builder with complete features, implements double opt-in procedures, closely monitors client results, and uses a “three strikes” policy to educate or remove violators if need be.

Adaptation is one of the impressive features of Infusionsoft. As a user, you can set up different levels of activities that follow submission of a form or other actions a prospect takes. This activities can include sending the lead to an affiliate or salesperson, tagging the lead’s information for later submission, assigning the lead to a sequence of follow up emails, etc. Each answer to any given question in the form is linked to a unique sequence of follow up, and users can put filters in place to ascertain whether actions really occur. Subsequent actions can automatically remove a lead/customer from the existing sequence and assign him/her to a new one. This is to say that what a lead/customer does determines what Infusionsoft will do; this is where the power of Infusionsoft really shines through. If you get this bit right, the end result will be a phenomenal lead/customer treatment, which will bring about a lasting relationship with customers once you have a great product/service on offer. This is what lead nurturing and demand generation should be about, and Infusionsoft delivers it effectively. Infusionsoft is indeed the crème de la crème of marketing automation software for small businesses.

The system does your billing and accounting as well, i.e., Flexible continuity programs (billing customers on a periodic basis), Installment payment tracking, Automatic credit card retry (for failed credit cards), Sales, Payment, and Receivables report. If you have affiliates who market your products, the system can track which of the sales come from each affiliate, and how much money you owe them.

Why You Need Business Marketing Automation Software

Getting exposure for your business in the climate of growing competition is the key to your success. How you get that exposure is what some business owners have a struggle with on a daily basis. Most business have a website but don’t get the traffic they want. Then there are others that get a decent amount of traffic but don’t know what to do with the visitors to their site. Business marketing automation software can provide you the essential tools to analyze the visits to your website. You can dissect the information you receive to enhance your website in many different ways. Have you ever thought about an email campaign that keeps you in contact with your website’s visitors? This is a sure way to retain your customers with special offers and provide them with updates and other information specific to your product or service.

There are plenty of business marketing automation software campaigns available to you. Finding the right software that is specific to your business and what information you want to gather and use is the key. Just selecting a software that you can’t use effectively will only deepen your trouble if you are trying to grow your business. Customer relationship management is very important in today’s business environments. Customers want to know that they are appreciated and like to be shown they are appreciated. Finding creative ways to get that message to them is essential if you want to keep repeat visitors in the palm of your hands.