Marketing Automation Software – Customer Segmentation and Campaign Management

Marketing Automation Software provides companies with many advantages. It can help reduce the complexity of marketing activities and lower costs. It does this by focusing on two core tasks.

Customer Segmentation

The first is automated message testing through customer segmentation. Customer segmentation is the process of sub-sectioning your customer database into unique areas based on consumer behavior, preferences or demographics. By focusing on multiple segments, marketers can improve their efficiency. When you provide prospects with a relevant, targeted message, studies show time and time again that consumers are more responsive and likely to take action. Using marketing automation software to properly segment and then test messages to different segments within your database can help companies improve their purchase conversion rates and increase revenue from an existing customer base.

Campaign Management

Secondly, marketing automation software can automate your campaign management and execution. Most systems will allow marketers to design sustained campaigns of content that is delivered to your prospects overtime. Think of an automated campaign in the same way people do an investment account. It is better to continually add small amounts of money overtime. By taking the same approach with your marketing campaigns, you can benefit from multiple consumer touch points, brand building as well as the direct response aspects of digital marketing. An example of a campaign like this would be a multi-week e-mail marketing campaign with a series of marketing messages and content all focused on a single theme.

Most marketing automation software tools focus on e-mail marketing, while more advanced applications are beginning to focus on blogging, social media, SEO and the entire breadth of digital marketing tactics. These new tools will allow marketers to create content once, then share that content across multiple digital channels such as podcasts, presentations, webinars, social media in additional to email. Nearly any digital marketing channel can benefit from automation. Technology constantly changes, however, the process and principles of marketing automation software have been around for decades in the form of direct response systems, direct mail and loyalty programs.

How to get Started

Start using marketing automation software today to increase the value of your existing customers and to distribute unique content and attract new customers. We suggest that you first explore e-mail marketing automation tools such as Constant Contact or Aweber. These software tools are low cost and very user friendly. When dealing in the Social Media sphere, we recommend TweetDeck. TweekDeck provides users with a quick and easy dashboard that shows your messaging from multiple social networking sites such as Facebook, Twitter, Linked In and MySpace. A tool like TweetDeck is essential for managing your Social media presence. If you are focusing deeply on Twitter then you should check out HootSuite or Cotweet. If you are not using it already, your choice for automating your web presence should be WordPress, it is user friendly and has lots of premade templates and plugins available.

When used properly and intelligently, marketing automation software will build business, drive more revenue and increase profit.

Marketing Automation Software For Huge Success

Today everything is available online. Business organizations are going online and of course your customers are online. So, if you have a business and do not market it online then you will be losing the competition and will left behind in the race.

In such a scenario, when everyone is online, if you do not have an effective online marketing strategy then of course, no one will know you and, hence you can not do business. So, online marketing is to be done will full force. There are a lot of methods that cold be used to market your business online. It includes email marketing campaign, business ads, article marketing, optimizing your website to be ranked in top searches of several search engines and a lot more. It is true that no single technique could sort out your problem and you have to use multi techniques to stay ahead of your competitors, especially when it is the case of online marketing.

So, what is the key to gain successes in marketing the business online? Well the answer to this question is applying several online marketing techniques as we discussed above or you can choose an alternative. So what is that alternative? The answer is an integrated software that could take care of all your marketing needs. There are a lot of marketing automation software available in the markets that provide instant marketing solutions for your business automatically. Such software are best used for all kind of business online. If you have just begin with online business or have a small business which is not enjoying good profits then such software is a must for you.

Marketing automation software are designed especially to cater business marketing needs that includes

1) Marketing your business or products.

2) Generating leads to your business website.

3) Increasing sales.

4) Attracting new customers / target audience / potential customers.

5) Retaining and developing new clientele.

6) Branding your business organization, etc.

The functions listed above are a difficult and individual task in itself. You have to focus and take necessary steps to attain the objectives given above. If you have a small business or do not have a team of professionals then attaining the objectives listed above is most difficult for you. Some small business owners get stuck in fulfilling efforts for these objectives and get unable to focus of their business.

Online marketing is not an easy task. Even if you have technical knowledge of technologies and facilities available online, you won’t be able to achieve the top results. For example article marketing, SEO, SEM, etc. are few fields that requires professional.

Marketing automation software integrates client relationship management; bulk emails or email marketing campaigns, ecommerce solutions / gateway, etc. Such piece of software has a database management system that allows you to store and manage details of your clients or prospective customers.

It is better that you go for such automated software rather than purchasing different software like email marketing or mass email software and information software like CRM software. This will not only cut down your cost but help you manage marketing well.

Understanding Marketing Automation Software, Email Marketing Software, and Customer Analytics

Using marketing automation software can be a beneficial thing for anyone wanting to streamline their business. Marketing automation technology can help take things such as understand customer analytics that would have to be performed manually much more automated and quicker allowing you to spend time on more important tasks. Marketing automation is best achieved through the use of email marketing coupled with a sales process in order to reach a wider audience of customers.

When it comes to customer analytics you want to know as much as you can. It is wise to know all about the spending patterns of your customers as well as potential future trends that may affect your business. A big part of marketing automation software is understanding customer analytics. This is because you can use this to help understand your customers and the profitability particular customers or demographics bring to you. Because if you understand who your customers are and who potential customers can be you can branch out with things like email marketing software in order to gain more customers. If you know who your customers are you can make sure that you’re going after all of the potential customers you could have been missing in order to achieve a higher level of success. Keep in mind that this can also help you from wasting your time in trying to contact those that are not within your range of customers, this way you can focus your energy on where you have been and will be successful.

What email marketing software does is send large bulk emails to potential customer in order to draw them in. This isn’t like spamming your customers, because if you use professional email marketing software the email you send out can be a simple thing such as notifications of sales or coupons and provide your customers with links to the products and services that they would be interested in taking advantage of. Email marketing has been used for a number of years by some pretty big name companies. It is a proven tool for success that can be used to draw people to your business. It is a good idea to have the email you send revolve around some new information or potential sales or products that are exclusive to your company in order to ensure the highest probability of success. Using your best judgment and solid business practices you can be sure to send out email only when necessary so your customers do not feel as though they’re being bombarded by your marketing.