Understanding Marketing Automation Software, Email Marketing Software, and Customer Analytics

Using marketing automation software can be a beneficial thing for anyone wanting to streamline their business. Marketing automation technology can help take things such as understand customer analytics that would have to be performed manually much more automated and quicker allowing you to spend time on more important tasks. Marketing automation is best achieved through the use of email marketing coupled with a sales process in order to reach a wider audience of customers.

When it comes to customer analytics you want to know as much as you can. It is wise to know all about the spending patterns of your customers as well as potential future trends that may affect your business. A big part of marketing automation software is understanding customer analytics. This is because you can use this to help understand your customers and the profitability particular customers or demographics bring to you. Because if you understand who your customers are and who potential customers can be you can branch out with things like email marketing software in order to gain more customers. If you know who your customers are you can make sure that you’re going after all of the potential customers you could have been missing in order to achieve a higher level of success. Keep in mind that this can also help you from wasting your time in trying to contact those that are not within your range of customers, this way you can focus your energy on where you have been and will be successful.

What email marketing software does is send large bulk emails to potential customer in order to draw them in. This isn’t like spamming your customers, because if you use professional email marketing software the email you send out can be a simple thing such as notifications of sales or coupons and provide your customers with links to the products and services that they would be interested in taking advantage of. Email marketing has been used for a number of years by some pretty big name companies. It is a proven tool for success that can be used to draw people to your business. It is a good idea to have the email you send revolve around some new information or potential sales or products that are exclusive to your company in order to ensure the highest probability of success. Using your best judgment and solid business practices you can be sure to send out email only when necessary so your customers do not feel as though they’re being bombarded by your marketing.

Easy to Use Marketing Automation Software

Are you looking for efficient software which has the capability to market your products more efficiently than you do? Are you depressed with the slow down of your business with no hope to revive your status? You need not worry at all for all these silly problems. The new marketing automation software has made it very easy for the companies and business people to enhance their business to a level, which the business people would have never imagined.

There are several emerging software of this kind wherein the challenge lies in selecting the best one that would serve you better for your business.

This article focuses on throwing some light on the advantages of using marketing automation software in simple way.

Enhanced contact management

You can have the best in class contact management with the use of marketing automation software.

You just have to import all your contacts into your contact list wherein you can organise and integrate the contacts as per your likings. To be more precise, you can group your contacts according to the type of business and niche you perform. This easily helps you to find the right customers for your business with no much difficulty and hassle.

Efficient CRM features

Customer resource management simply called as CRM is of a great demand and has certainly become the talk-topic of the market. The customer resource management mainly focuses on managing the customer resource like mails, accounts, online finds, transaction etc thereby making it easy for the customer to perform their operations without the need for their work or intervention sacrificing their job and ultimately money. The marketing automation software makes all these functionalities possible so easily that one need not struggle even bit to find his/her business and solutions for the same.

Easy finance solutions

The most critical and typical department in any firm or an organisation is none other than the finance department which certainly takes care of the business outcomes and the possible return expected in the company. This is usually technically termed as the turnover or the return, which is very much crucial for any company Each and every company focuses on widening and increasing this so called turn-over in such a way to keep expanding their firm all over the world.

The marketing automation software keeps this in mind and makes it possible to include the finance solutions as a part of its special features. This not only helps the company but also the customers and the clients as it helps in finding the economic status of the company in order to easily find that if it is really prospective and a good choice to select the respective company for the proposed business. On the whole, this marketing automation software helps in making every single step of your marketing process easy and smooth thereby making your feel easy and strain less. You just need to find the best one and make best use of it.

How to Employ Leverage in Your Business With Marketing Automation Software

When you can take your typical sales process of selling one-to-one…

… And flip it on its head and sell one-to-many. Congrats! You have successfully employed leverage in your business.

Marketing Automation Software allows you to employ leverage in your business: To supercharge your marketing and sales.

Leverage is typically the defining difference between a successful business and a SUPER successful business.

How much leverage are you employing in your business now?

What about your Customer Value Optimization (CVO)?

Having all these tools at your disposal is great for promoting your products and services.

But what about your CVO?

Have you maximized the lifetime value (LTV) of your customer?

The goal is to design a marketing funnel that makes it easy for your customers to buy all or most of your product or service offerings again and again…

A marketing funnel strategy is absolutely essential to optimizing the profitability of your business.

And it’s the key to deriving the most value from your Marketing Automation Tools.

Without a high converting marketing funnel, all you have is an engine that’s not moving very fast…

Marketing Automation Software is business changing technology.

Infusionsoft, AWeber and Meet Edgar will allow you to stay in touch with prospects and customers…

… Automatically.

However, this doesn’t mean NO effort (although once you get your routine down it can FEEL effortless).

You still have to create the content and messages you’d like your audience to experience.

Marketing Automation Software allows you to systematize and organize your marketing beyond anything you ever thought possible.

You can literally take a new lead and guide them through your sales process, on auto-pilot.


Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.


  • CRM
  • Marketing Automation
  • E-Commerce
  • Built-in metadata and keyword fields
  • Drag and drop to craft and publish landing pages
  • Web Forms
  • Social Sharing
  • Easy Publishing, Landing Pages
  • Email marketing, Automated Campaigns
  • Multimedia marketing management
  • Marketing reports
  • Scoring tool
  • Referral Program Management
  • Track orders, sales totals, accounts receivables
  • Payment Processing
  • Lead Scoring & Distribution
  • Quotes & Orders
  • Opportunity Management
  • Sales Reports
  • Multimedia Marketing


  • Simplify Sales Activities
  • Qualify and Distribute Leads
  • Automate Sales Tasks
  • View Sales and Conversion Reports
  • Manage Opportunities and Pipelines
  • Capture Leads with Web Forms
  • Segment Customers
  • Manage Your Calendar and Tasks
  • Import and Manage Data


  • Build Relationships with Campaigns
  • Follow-Up with Smart Autoresponders
  • Share Content Socially, Measure Results
  • Look Professional with Attractive Emails
  • Get to the Inbox with 99% Deliverability
  • Capture Leads with Web Forms
  • Track Results with Reports
  • Get Personal with Behavioral Triggers
  • Market Offline with Multimedia


  • Create a Storefront and Shopping Cart
  • Create Electronic Order Forms
  • Sell More with Discounts, Upsells and Trials
  • Offer Payment Plans
  • Trigger Post-Purchase Follow-Up
  • Invoice and Collect Electronically
  • Manage Product Inventory and Fulfillment
  • Grow through Affiliate Programs


  • Build Smart Campaigns
  • Qualify and Distribute Leads
  • Automate Workflow
  • Create Smart Promo Offers
  • Invoice and Collect Automatically
  • Track and Deliver Products
  • Create Personalized Communications

Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. The one-drawback to Infusionsoft is that it’s NOT plug-and-play. It takes time to learn.

But it’s time well spent.


AWeber Communications is popular for its superior autoresponders and is a solid performer in most aspects of email marketing.


  • A/B Split Testing: You can create A/B versions of an email campaign and test to see which version is more successful.
  • Alias Email: You can create an alias email address to send email blasts from.
  • Autoresponder: You can create auto-response emails.
  • Image & File Hosting: AWeber will host the images and other documents used in your campaigns.
  • Integration: The product can integrate with other software applications or websites.
  • RSS to Email: Emails are automatically sent when an RSS feed on a website or blog is updated.
  • Scheduling: You can schedule the specific time and date of your email blasts.
  • Social Media Sharing: You can share directly through social media websites.
  • Triggered Campaigns: You can create auto-responding campaigns that are triggered by customer behaviors.


When it comes to campaign effectiveness: There’s a lot more to keep your eye on besides revenue numbers and subscriber counts.

To really understand how your campaigns are working, you need to look at how your customers are interacting with your emails.

AWeber provides just this kind of data, which is accessible at any time through AWeber’s email reporting dashboard.

You can bring up charts that show how many of your contacts opened your emails and how many clicked on the links within your message.

This kind of information tells you a lot about how engaging your emails are and helps you identify problem areas to solve.

You can also bring up data on your subscribers, including location information.

And records detailing when and why customers unsubscribed from your list.

Although most email marketing companies provide access to some customer data:

AWeber provides you with exact information you need to create better, more effective campaigns.

Meet Edgar

Edgar is a social media scheduling tool like no other.

Instead of publishing your updates just once and throwing them away like yesterday’s trash:

Edgar carefully catalogs them in a limitless library that you build over time.


  • Facebook profiles, fan pages, groups
  • Twitter
  • LinkedIn
  • No software, downloads, or plugins
  • required
  • Compatible with Firefox, Chrome, and
  • Safari


All of your updates are sorted into categories that you create and publish on a schedule that you choose.

So Edgar publishes what you want, when you want it.

No manual scheduling, no busywork, and no hassle: just the peace of mind that only Edgar can provide.

And the first question our clients often ask us:

“What kinds of tools and software are needed for Marketing Automation…
“… And how much does it cost?”

I think this is a fair question. It’s important to understand the process of moving your business online.

This shouldn’t frighten you. The reality is: MOST businesses are hybrids. For instance, you might start advertising online.

Then bring your prospects offline, for an appointment or consultation, to begin the sales process.

Some businesses begin advertising offline. Then bring their prospects on-line in front of their sales pages or applications…

… And then off-line again for an appointment.

Either way, nowadays marketing automation software plays an important role in your business.

It allows you to sell more of your products and services. MORE efficiently online.